AdPad is based in Savoy Dr, Broadbeach Waters on the Gold Coast in Qld, Australia.
AdPad began in 2010 and is the search advertising arm of Hard Web the web design business run by me, David Thatcher since 1999.
This website adpad.co is a responsive WordPress theme which means it will “fit” better into a mobile phone viewport. It used to be done with DIY themes Thesis but they have gone back to the drawing board with Version 2.0 and I am not sure I want to have to relearn it all over again.
Usually I hand code websites but they are not as easily updated by a customer who sometimes want a CMS (content management system). I do offer WordPress websites but there are some drawbacks to WordPress that I haven’t fully come to terms with.
Hardweb specialises in web design and search engine optimisation (SEO is making websites more “friendly” to Google and therefore coming up higher in the listings of search phrases that we target).
AdPad came about because SEO is getting harder with increased competition and I needed some options for my customers to get business leads from their website IF the SEO isn’t able to give them that.
I started studying last year for the 2 Google Adwords exams I needed to pass to get my Adwords Individual Certification which I was awarded in Dec 2010. I also have had Google Analytics Certification since May 2009.
So I am “qualified” to manage Adwords campaigns and I have extra “features” like being a web designer and having experience with Analytics (these are both very handy when it comes to setting up and analysing Adwords campaigns and I don’t really see how you could do Adwords management efficiently without them).
Adwords is all about efficiency! – Making your dollar go further by getting more clicks (visits) per dollar spent!
Adwords managers “pay for ourselves” by improving the efficiency of your AdWords campaign.
The goal is always to get you more customers and to spend less of your money on AdWords as possible.